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Keywords: India
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Journal Articles
Employee green behavior in hotels: the role of green human resource management, green transformational leadership and value congruence
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2023) 18 (2): 241–255.
Published: 16 May 2023
... the management of hotels and have striven to ensure pro-environment behavior among their employees (Gabarda-Mallorguí et al., 2017). A total of 39 million jobs, or 8% of all employment in India in 2020, were related to the tourist industry. The Indian hotel industry, which includes domestic, inbound...
Journal Articles
Impact of destination brand experience on destination advocacy: trust and loyalty as moderators
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2022) 17 (4): 576–590.
Published: 23 September 2022
.../approach Data was collected from a sample of 595 tourists from destinations in India. This study used structural equation modeling and moderated regression analysis to test the hypotheses. Findings Results confirm the impact of all four dimensions of DBE (sensory, behavioral, affective...
