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Keywords: Trust
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Journal Articles
Are mobile wallets the future of tourism in developing countries? A tap into tourists’ actual adoption in Malaysia
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2025) 20 (4): 529–544.
Published: 12 August 2025
... tourists in Malaysia was analysed using structural equation modelling, incorporating user differences and m-wallet characteristics. Findings Trust and infrastructure drive m-wallet adoption, while user experience and social influence indirectly impact perceived ease of use and perceived usefulness...
Journal Articles
Unpacking the power of trust: how relative advantage, compatibility, ease of use and usefulness drive hotel self-directed bookings
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Consumer Behavior in Tourism and Hospitality (2025) 20 (1): 148–163.
Published: 16 January 2025
... on the mediating role of trust. Design/methodology/approach The research utilized the responses of 432 hotel guests, applying an extended technology acceptance model (TAM)− innovation diffusion theory (IDT)−trust framework and using partial least squares structural equation modeling to conduct both direct...
Journal Articles
A configurational approach to understanding trust in rural tourism accommodation during the COVID-19 pandemic crisis
Available to Purchase
Consumer Behavior in Tourism and Hospitality (2023) 18 (1): 140–154.
Published: 15 December 2022
...José Carlos Pinho; Sónia Nogueira; Isabel Macedo Purpose Consumer trust plays a key role in the development and maintenance of long-term relationships in the tourism sector. This study aims to examine the antecedents of trust in the local accommodation sector, which faced a disruptive period due...
Journal Articles
Impact of destination brand experience on destination advocacy: trust and loyalty as moderators
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Consumer Behavior in Tourism and Hospitality (2022) 17 (4): 576–590.
Published: 23 September 2022
...Shalini Srivastava; Poornima Madan; Banasree Dey; Abdul Qadir; Jones Mathew Purpose The purpose of this paper is to assess impact of destination brand experience (DBE) on destination advocacy (DA) and to assess the role of trust and loyalty as moderators in the relationship. Design/methodology...
