Issues

Special issue: Communicating Inclusive Marketing: Developing the new agenda. Guest Editors: Nadia Lonsdale, Francisca Farache and Sunil Sahadev

Editorial 30.5: Inclusive marketing

Martina Topic-Rutherford
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Guest editorial: Inclusive marketing introduction to the special issue: communication

Nadia Lonsdale; Francisca Farache; Sunil Sahadev
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Femvertising empowering or commodifying women? Exploring the changing feminist discourse in internationally award-winning advertisements

Kavitha Venkatasubramany Iyer; Khushi Dani
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Inclusive sponsorship activation and gender equity in sports: the case of orange company

Pascale Marceau; Frank Pons
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Impact of inclusive marketing communication on brand love and brand attitude

Juhi Srivastava; Nishtha Malik; Deepa Sethi; Shalini Nath Tripathi
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Enhancing brand loyalty through LGBTQ+ influencers: a study on the impact of firm-generated content in inclusive marketing strategies

Evi Chatzopoulou; Athanasios Poulis; Apostolos Giovanis
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Knowledge dissemination and employee-based brand equity nexus: an inclusive marketing perspective

Obaid Gulzar; Muhammad Imran Malik; Faisal Nawaz; Osama Bin Shahid
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Branding Muslim hijabi fashion: exploring influencer trends and impact

Athanasios Poulis; Francisca Farache; Ola Elbayouk; Ioannis A Nikas
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Anthropomorphism and diversity in virtual humans: their influence on the trust and attitudes of Gen Z consumers

Reginald Magtibay; Nadia Lonsdale; Gokhan Aydin
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