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Just as human capital is being increasingly recognized as the source of organizations′ sustained competitiveness in the global economy, so too must “mental capital” be recognized as the source of sustained career development for individuals in the“white water” business climate of the 1990s. Describes several tools for using mental capital proactively in order to enhance personal empowerment and manage careers more effectively. Methods for working directly with mental images can not only improve self‐fulfilling prophecies but also enhance creativity. These methods can also be useful for career practitioners in their role of educating employees in the use of inner resources.

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