Creativity is People

On the one hand industrial and business managements pay lip‐service to creativity, but on the other hand they show scant recognition of the characteristics of creative people. And yet it is on scientists and engineers of a special kind, as well as many other creative people, that the future depends – technologically, socially, culturally and spiritually. In this article, Professor Stein presents valuable data for the selection and management of creative scientists, engineers and supporting personnel. The central point he makes is that to do its job right, management needs to do far more to acknowledge the role it must itself play in the creative process. This article is a condensed and modified version of a paper presented by Dr Stein at the 1985 annual conference of the Personnel Association of Ontario, on 28 February 1985,held in Toronto, Canada. We acknowledge permission of the Association to publish.