... at: zhaosm@nju.edu.cn 11 11 2023 31 05 2024 08 11 2024 16 11 2024 © 2024 Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only HPWS New product development Efficient complementarity Qualitative comparative analysis High...

...Hao Shen; Yu Gao; Chuan Liu; Xiangru Chen Purpose Integrating the coopetition perspective with institutional theory, this study aims to determine how balanced patterns (BPs) and combinative patterns (CPs) of coopetition impact firms’ new product development (NPD) and how these effects...

...Haishan Liang; Wei Sun; M.M. Fonseka; Feng Zhou Purpose The purpose of this paper is to investigate the relationships between different types of team goal orientations (team learning orientation, team prove orientation and team avoid orientation) and team performance in new product development...

...Yu Li; En Xie; Lulu Cheng Purpose The effect of market orientation (MO) on new product development (NPD) has been widely discussed in recent research. This paper aims to summarize the theoretical and empirical literature in this field from 1990 to 2016. Design/methodology/approach A total...

... New product development New product planning China Product development Product planning Cooper and Kleinschmidt (1998) conducted an attrition rate survey for the development of new products, and found that four out of seven new products reached the development stage, and 1.5 products...