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Journal Articles

Augmented reality in retail: unravelling the nexus of customer engagement and purchase intentions

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Mariam Mahmoud Kleilat, Sam El Nemar, Wael Bakhit, Demetris Vrontis, Emmanouela Kokkinopoulou, Karim S. Rebeiz
Journal: Competitiveness Review
Competitiveness Review (2026) 36 (3): 618–638.
https://doi.org/10.1108/CR-03-2025-0096
Published: 16 September 2025
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Journal Articles

The impact of strategic competitive innovation on the financial performance of SMEs during COVID-19 pandemic period

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Hani El Chaarani, Prof. Demetris Vrontis, Sam El Nemar, Zouhour El Abiad
Journal: Competitiveness Review
Competitiveness Review (2022) 32 (3): 282–301.
https://doi.org/10.1108/CR-02-2021-0024
Published: 06 August 2021
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