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Keywords: Customer engagement
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Journal Articles
Augmented reality in retail: unravelling the nexus of customer engagement and purchase intentions
Available to PurchaseMariam Mahmoud Kleilat, Sam El Nemar, Wael Bakhit, Demetris Vrontis, Emmanouela Kokkinopoulou, Karim S. Rebeiz
Journal:
Competitiveness Review
Competitiveness Review (2026) 36 (3): 618–638.
Published: 16 September 2025
...Mariam Mahmoud Kleilat; Sam El Nemar; Wael Bakhit; Demetris Vrontis; Emmanouela Kokkinopoulou; Karim S. Rebeiz Purpose This study aims to explore the influence of augmented reality ( AR ) features (interactivity, vividness and novelty) on customer engagement and purchase intention within...
Journal Articles
How phygital customers’ experience transforms the retail banking sector? Examining customer engagement and patronage intentions
Available to Purchase
Journal:
Competitiveness Review
Competitiveness Review (2024) 34 (1): 92–106.
Published: 20 November 2023
...) framework, the study aims to examine the phygital customer experience by using key drivers and their effect on customer engagement (CE), trust (TRU) and patronage intentions (PI). Design/methodology/approach Data were obtained by using convenience sampling from 389 respondents from northern parts...
