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Keywords: Perceived ease of use
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Journal Articles
Augmented reality in retail: unravelling the nexus of customer engagement and purchase intentions
Available to PurchaseMariam Mahmoud Kleilat, Sam El Nemar, Wael Bakhit, Demetris Vrontis, Emmanouela Kokkinopoulou, Karim S. Rebeiz
Journal:
Competitiveness Review
Competitiveness Review (2026) 36 (3): 618–638.
Published: 16 September 2025
... the Lebanese retail industry. Design/methodology/approach Using a quantitative approach incorporating a survey of 222 respondents, this research investigates the AR variables of interactivity, vividness and novelty, as well as perceived ease of use and perceived usefulness, in shaping customer engagement...
Journal Articles
Toward a cashless society: assessing the acceptance of Bahrain BenefitPay using TAM and SEM
Available to Purchase
Journal:
Competitiveness Review
Competitiveness Review (2024) 34 (1): 193–207.
Published: 25 July 2023
... 06 2023 02 07 2023 07 07 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Electronic payment TAM Perceived ease of use Perceived usability BenefitPay SEM A cashless society is one in which financial transactions...
