E-learning takes on many forms and functions in organizations. Although e-learning is often closely associated with Internet-based training, the true range of e-learning delivery options is much broader (such as Internet, CD, DVD, satellite, digital cable, PDA, and Blackberry), as are the types of e-learning events (such as seminars, job aids, tutorials, audio books, quizzes, and study guides). That’s why e-learning in your organization may include such diverse opportunities as brown-bag lunches facilitated by desktop video or certification programs delivered on DVDs. This diversity also highlights why e-learning decisions must be based on holistic (or systemic) business models (Watkins & Kaufman, 2003).
Making practical decisions requires multiple perspectives on what e-learning can and cannot achieve for your organization. Both a systemic model for ensuring that all e-learning activities lead to useful results and a holistic framework of a complete e-learning system can be useful tools as you try to determine if your organization is ready for e-learning. Even if e-learning in your organization will include just a few vendor-purchased online courses, assessing your organization’s readiness for e-learning multiple perspectives is an essential step toward success.
As a foundation for making useful decisions, begin with a model for aligning all that you and your organization uses, does, produces, delivers, and contributes. This gives you a valuable systemic perspective on e-learning success—aligning inputs, processes, and results. Use the Organizational Elements Model as a framework for viewing these relationships (see Table 1). The Model helps you to align the resource that you use (i.e., inputs) and the activities that you participate in (i.e., processes) with the results that you create (i.e., products), the value they add to your organization’s deliverables (i.e., outputs), and the expected contributions of clients, community members, and others (i.e., outcomes).
The Organizational Elements Model helps you relate and align organization resources, activities, and results. Yet, because e-learning initiatives are complex systems with many variables critical to their success, you will want to also view your organization’s readiness from a second perspective. This second, e-learning specific, perspective adds structure and context to your readiness decisions. From this perspective e-learning initiatives are viewed in relation to eight distinct, yet closely related, dimensions (based on Kahn, 2005 and Watkins, 2006). These dimensions are:
Organization—focuses on the alignment of results at the individual/team, organizational, and societal levels (accomplishing results that contribute to success at each level is essential).
Pedagogy—refers to issues related to goals/objectives; design approach; instructional strategies and tactics; e-learning activities; formative, summative, and goal- ree evaluation; and media selection.
The Organizational Elements Model
| Level of Results | Focus | Examples |
| Societal outcomes | Results to be contributed to external partners, clients’ clients, and the shared society. | • Profits over time (not just one-shot) |
| • Self-sufficient citizens | ||
| • Zero disabilities from accidents | ||
| • Zero starvation | ||
| Organizational outputs | Results to be delivered by the organization to external clients. | • Delivered vehicle |
| • Discharged patient | ||
| • Competent graduate | ||
| • Dividends | ||
| • Unpolluted exhaust | ||
| Individual/team products | Results to be produced by individuals or teams for internal partners and clients. | • Delivered technical advice |
| • DVD training materials | ||
| • Manual for executive coaches | ||
| • Component of automobile brake system | ||
| Processes | The activities or steps used within an organization to accomplish results | • Training |
| • Designing courses | ||
| • Formatively evaluating materials | ||
| • Managing | ||
| Inputs | The resources or assets used within an organization to facilitate processes | • Servers |
| • People | ||
| • Satellite dishes | ||
| • Money |
| Level of Results | Focus | Examples |
| Societal outcomes | Results to be contributed to external partners, clients’ clients, and the shared society. | • Profits over time (not just one-shot) |
| • Self-sufficient citizens | ||
| • Zero disabilities from accidents | ||
| • Zero starvation | ||
| Organizational outputs | Results to be delivered by the organization to external clients. | • Delivered vehicle |
| • Discharged patient | ||
| • Competent graduate | ||
| • Dividends | ||
| • Unpolluted exhaust | ||
| Individual/team products | Results to be produced by individuals or teams for internal partners and clients. | • Delivered technical advice |
| • DVD training materials | ||
| • Manual for executive coaches | ||
| • Component of automobile brake system | ||
| Processes | The activities or steps used within an organization to accomplish results | • Training |
| • Designing courses | ||
| • Formatively evaluating materials | ||
| • Managing | ||
| Inputs | The resources or assets used within an organization to facilitate processes | • Servers |
| • People | ||
| • Satellite dishes | ||
| • Money |
Technology—comprised of infrastructure planning and installation, as well as hardware and software issues.
Interface Design—focuses on all aspects of how the learner interacts with the learning technology, instructor, and peers in the learning experience (e.g., Webpage design, videoconference layout, content design, navigation, and usability testing).
Evaluation—relates to issues concerning assessment of learners, return on investment, and formative evaluation of instructional materials (i.e., finding what works and what doesn’t, so results can be improved upon).
Management—focuses on successful maintenance of learning environments, distribution of information issues, management of personnel, and leadership.
Resource Support—examines issues related to online support and resources for learners, instructors, developers, administrators, and others.
Ethical—evaluates issues of plagiarism, social and cultural diversity, geographical diversity, learner diversity, information accessibility, etiquette, adding measurable value to our shared society, and legal issues.
By applying both of these tools (the Organizational Elements Model and the eight dimensions of a complete e-learning system) you can gain a holistic perspective of e-learning within your organization. Out of them you can also derive many questions that should be asked (and answered) before deciding if your organization is ready for e-learning. Below are the 20 essential questions I have found to be most useful when working with organizations.
Organization
Is the organization committed to the long-term success of its clients, clients’ clients, and others in our shared society?
Is the organization committed to the contributions made through the professional development of its associates?
Does the organization integrate e-learning as part of the long-term strategic plans?
Have the required results for continuing organizational success been linked to the capabilities of e-learning solutions?
Pedagogy
5. Will training content be based on formal job/task/performance analysis?
6. Will e-learning content and activities be linked to the accomplishment of results by learners after the training?
7. Will e-learning courses be aligned with other e-learning (and non e-learning) courses to ensure synergy?
Technology
8. Will e-learning technologies support a variety of media technologies (e.g., video, audio, synchronous, asynchronous)?
9. Who will maintain the technology infrastructure for e-learning?
Interface Design
10. Will the e-learning interface provide learners with visual information on their progress and offer opportunities to create long-term learning plans?
Management
11. Will the training team have adequate experience, knowledge, and skills to develop interactive e-learning materials and learning environments?
12. Will e-learning instructors receive training on using the e-learning technology and interacting with learners online?
13. Will instructors have time to provide individualized feedback to learners throughout the e-learning course?
14. Will associates taking courses have the e-learning study skills and technology experience necessary for success in this new learning environment?
15. Will associates taking courses have the work-release time (and supervisor support) to be successful in their courses?
Resource Support
16. Will associates taking courses have access to specialized technology support personnel (as well as content support staff)?
17. Will the training developers have access to the design and development technologies (e.g., digital media converters, course management system) necessary to create useful learning experiences?
Ethics
18. Will the organization develop and communicate comprehensive plagiarism and/or code of conduct policies regarding e-learning?
Evaluation and Continual Improvement
19. Will e-learning courses have time and resources for formatively evaluating all courses so improvement can be made prior to release?
20. Will the e-learning initiative be evaluating for accomplishing results that align all that the organization uses, does, produces, and delivers with the desired contributions of external clients and society?
Conclusion
When trying to decide if e-learning is the “right” tool for your organization, take time to make certain that desired results are going to be achieved. You can use the five levels of the Organizational Elements Model to verify adequate alignment of e-learning activities with desired results, and the eight dimensions of e-learning systems to provide a complete outlook. In addition, by asking important questions around each of these, you can estimate the readiness of your organization for e-learning success. The 20 essential questions provided above are only a starting place in planning for successful e-learning; add your own questions for each of the eight dimensions—and remember to align all that you use, do, produce, and deliver with valuable contributions to clients, external partners, and society.
