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Purpose
The paper aims to lay out a series of approaches that organizations can take to build enthusiasm and engagement for an environmental awareness program.
Design/methodology/approach
The paper uses case study examples and real‐world evidence to demonstrate how a number of organizations have implemented a holistic approach to environmental performance.
Findings
The paper finds that organizations that engage all members of staff in environmental learning and development will be able to institute a change in the company culture and enhance the environmental performance.
Originality/value
This viewpoint article demonstrates the benefit of organization wide learning and training to develop effective environmental management strategies.
© Emerald Group Publishing Limited
2011
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