Love me – love my norms Available to Purchase

They say “nothing succeeds like success” but the old cliché contains another obvious truth: we all know success when we see it. Recent research by French social psychologists argues that this is because our own behaviours and our perception of other peoples’ are determined by existing social norms. The French researchers go on to argue that for situations such as job interviews we can learn to recognize acceptable social norms and behave accordingly and more successfully; and that evaluators can learn more about what drives their judgments. This article looks at their research and its implications for training.