Clients train trainers – shock!

Organizations now routinely seek to add value to their activities by buying in training programs that deliver learning or improve job performance. Effective training depends on good preparation and well‐devised delivery but post‐delivery follow‐up is also a crucial part of the training cycle. Feedback from clients enables training organizations to improve their own performance and develop objective performance measures which will build confidence and trust with existing and prospective clients. This article looks at one such training evaluation system currently in use in The Netherlands.