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For many years, proponents of organizational learning have subscribed to the view that well trained and supported company leaders are in a good position to help a company seek competitive advantage. However, in a culture of short‐termism, management education is frequently overlooked as a method of improving organizational performance. This is despite the fact that, when properly used, it can be one of the single most important sources of sustainable competitive advantage. Why? Because the quality of an organization’s human resources, unlike aspects such as assets and strategies, cannot be easily duplicated by others.

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