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Purpose

The purpose of this article is to provide executives and other organizational leaders with a six‐stage organizational life cycle and its components at each stage.

Design/methodology/approach

This article uses the case study method to show the impact of the organizational life cycle on the founder of a nonprofit organization who over time lost the drive and desire to remain competitive.

Findings

Founders and organizational leaders who fail to understand the consequences of not remaining vigilant will cause their organizations to suffer the consequences.

Practical implications

Leaders will learn about the issues associated with an organization's life cycle, and will be shown strategies that can be implemented in order to deal with these issues.

Originality/value

This article informs leaders about the importance of learning the steps in the organizational life cycle to help them avoid failure.

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