This paper aims to review a paper on the potential dangers of the current rebranding process in business education, which is emphasizing leadership over management.
This briefing is prepared by an independent writer who adds their own impartial comments.
With the aim to beat off increasing competition for the key roles in business, more and more people are applying for educational business courses, from the high school course to the MBA. It is sometimes difficult to know just what the relative benefits of these courses are, and how they will lead to real progression back in the business world, given that there are now so many. But of course education is a business too, and marketers for business courses are well tuned into to how to best sell their courses.
Gives four specific points for educators and employers to think about when it comes to business leadership courses.
The paper offers a timely and necessary counter‐balance to the bandwagon effect of the use of the term leadership in the generic area of management education.
