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Purpose

The purpose of this paper is to highlight the universal benefit of promoting: initiative, competence and commitment, in any organization.

Design/methodology/approach

The value of a historic approach is highlighted.

Findings

Long international experience has shown the writer that promoting initiative pays – personally, economically and socially.

Research limitations/implications

Research analyzing case studies in widely different sectors, countries and conditions could be valuable.

Practical implications

Encouraging initiative and entrepreneurship within organizations can improve function and cost‐benefit significantly.

Social implications

These will be self‐evident from case study research (comment – the Spanish Mondragon Corporation is a good example).

Originality/value

The point is that nothing is new in management as history shows, therefore it is worthwhile to study known successful outcomes.

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