– The objective of this article is to highlight the important role played by an entrepreneur’s network in the survival and performance of new ventures.
– The article is based on a case study of a new venture, where data were collected from various stakeholders through interviews.
– Entrepreneurs can overcome their liability of newness, enhance their competitiveness and increase their firm’s value by utilizing their networks. The case study demonstrated in the study is a good example of how an entrepreneur utilized his strong ties and weak ties to establish and enhance the performance of his venture.
– The findings can be utilized by entrepreneurs worldwide to reduce the mortality rate of their venture and enhance their performance.
– The article demonstrates, through a case study, a unique business model of an entrepreneurial venture that leverages the power of networks to achieve superior performance.
