Top-management teams often have no shared understanding of the organizational vision, or they find it unhelpful for decision-making due to its vague and uninspiring style. The purpose of this paper is to test a theory-based workshop to effectively develop a shared vision for organizational development and learning.
Based on the Collins and Porras (2008) vision framework, the authors tested a workshop design with top management teams.
The outlined vision workshop is a useful tool to develop a shared organizational vision in a systematic way.
This paper provides a practical approach to vision building that is relevant and shared by top management teams. Lessons drawn from the case analysis provide insights into the means by which organizations can shape their development through a compelling, guiding force.
