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Keywords: Customer journey
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Journal Articles
Development and Learning in Organizations: An International Journal (2023) 37 (6): 8–11.
Published: 03 February 2023
... of a shopping mall operator, experts on both sides of the B2B relationship (operator (n = 12) and retailer (n = 14)) were interviewed to develop and test the effectiveness of customer journey mapping. The information from these interviews was used to formulate several practical recommendations. Findings...
