... Purpose Concerns about unsatisfactory work-life balance is negatively affecting turnover in many firms. Family-friendly HRM practices that address employee needs can help businesses reverse this trend and achieve desired outcomes from their talent management and employer branding initiatives...

... and places the articles in context. Findings Work‐life balance usually gets a bit more complicated than deciding who makes the breakfast toast before you set off for work in the morning. Politicians and civil servants are good at responding to calls for the “rights” of employees with family...