Management trends in the EU: three case studies

This paper reviews the literature concerning the degree to which a universal European business management model exists now and is expected to develop in the future in response to European Union (EU) influences. The experiences of business organizations in Austria, Germany and Poland are presented as case evidence that the EU experience will increase the homogeneity of business management practices. The authors collected case study materials as part of an interdisciplinary project concerning EU enlargement. Outcomes include: a better understanding of business management during a period of EU growth in size and influence; and case materials for college level international business courses which highlight the cases discussed in the article.