Issues

Special Issue: Current status and future direction views from global thought leaders III. Guest Editor: Gran Svensson

Mesmerizing marketing: a compact cultural history

Stephen Brown
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Customer centricity: reality or a wild goose chase?

Evert Gummesson
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Service logic revisited: who creates value? And who co‐creates?

Christian Grönroos
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The Business Genome Project and the advancement of business practice

Ian F. Wilkinson; Roy Crossfield
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Editorial

“Current status and future direction: views from global thought leaders - III”

Goran Svensson
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