Issues

Special Issue: The Changing View of Marketing Management in a South African Context. Guest Editors: Goran Svensson, Vanessa Ratten

The adoption of social media marketing in South African banks

Sarah Tsitsi Chikandiwa; Eleftherios Contogiannis; Edgar Jembere
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Trials and tribulations: marketing in modern South Africa

D.J. Petzer; C.F. De Meyer
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Marketing‐driven philanthropy: the case of PlayPumps

Stephen Graham Saunders; Ralph Borland
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A comparison of FMCG logistics operations in the UK and South Africa

Vasco Sanchez Rodrigues; Andrew Potter
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Resident co‐creation: the case of the 2010 Soccer World Cup

Adele Berndt; H.B. Klopper; Ilse Niemann‐Struweg; Corne Meintjes
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Editorial

The changing view of marketing management in a South African context

Goran Svensson
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