...Ronald A. Fullerton Purpose During the 1920s and into the 1930s, German‐language work on consumer behavior led the world; for example, segmentation was clearly discussed from the late 1920s. The purpose of this paper is to show how marketing thought in Germany and Austria reached a peak even...

... for discussing and implementing CSR. It also broadens the perspective by looking at Germany and the UK. For the interviews, a purposive sample of eight companies was chosen from the FTSE4Good UK and FTSE4Good Europe indices (Table II). This CSR index series is compiled by an independent research institute...

...Fred Maidment Germany and the USA have had a very close relationship over the past 50 years, due to their mutual interests in defense against the Soviet Union and that country's allies. Today, due to the end of the Cold War, that threat is gone and the need for the US commitment to defend Germany...

... and the American culture. © Emerald Group Publishing Limited 2004 Strategic alliances National cultures Globalization Germany United States of America International trade is growing and the term “globalization” leads the international way of doing business. Exports and imports of the USA...

... and success factors for foreign (German) business in China are explored, phenomena which are possibly shaping German conformance to the wider, distinct and apparently inexorable trend away from joint ventures towards wholly foreign‐owned enterprises. Regardless of such developments, Germany is a key business...

...John March Revisits the debate about the attractiveness of Germany as a business location and traces developments in German inward and outward investment during the 1990s. Measures, actual and promised, which will serve to bolster the attractiveness of Germany as a business location, are identified...

...Jennifer Taylor This book is the fruit of an international project which received support from a variety of bodies in the UK, and which was researched in France, Germany and the UK. The result is a handsomely produced volume, with an exemplary array of the usual critical apparatus, including...

... Republic; and to Alfred Do¨blin, whose Berlin Alexanderplatz was the quintessential Berlin novel. As a capital city Berlin acted as a magnet, attracting conquerors as well as cultural and artistic luminaries. So the reader will find in these pages Napoleon, Georg Bu¨chner and Young Germany...

...Jennifer Taylor © MCB UP Limited 2000 --> Germany History Politics Sociology This book examines the attitude of Germans to their own past. It is not an easy subject, but those who persist with this book will find it contains a wealth of fascinating material. The approach...

...Terry Robinson; Robert Foot; Colin M. Clarke‐Hill The aim of the paper is to extend and update previous research carried out in the period immediately following the unification of Germany in 1990. This period saw a rapid and substantial movement by (West) German retailers into the former German...

... © MCB UP Limited 2000 --> Germany Economy Edited by Anthony GleesAn Anglo-German Foundation Publication Keywords Germany, Economy How did the unification of Germany affect its economy, public policy and social life? What progress has been made? Where does...

.... Furthermore, the explanation of degenerate art exemplifies the key aspect of the author’s approach to her material. She selects an idea which was to become notorious in Nazi Germany and, by showing how it was perceived in the Vienna of Hitler’s youth, postulates influences on the thought processes of her...

...Heinz‐Josef Tüselmann Against the background of the hotly‐debated issue of Germany’s attractiveness as a manufacturing location, the article assesses whether, and to what extent, the extraordinary growth of German direct foreign investment (DFI) into Eastern and Central Europe (ECE) can...

... © MCB UP Limited 1999 --> Labour market Foreign investment Industrial relations Germany United Kingdom Keywords Labour market, Foreign investment, Industrial relations,Germany, United Kingdom An Anglo-German Foundation publication - Labour Market Flexibility...

...Martin Francis Parnell All member states of the European Union are facing the challenges of globalization and the pressures of meeting the convergence criteria for economic and monetary union. Germany faces an additional and unprecedented burden of integrating the former GDR politically, socially...

... of the Weimar Republic and to Alfred Döblin, whose Berlin Alexanderplatz was the quintessential Berlin novel. © MCB UP Limited 1999 --> Art Berlin Culture Germany History Literature Politics Berlin, once more the capital of a reunited Germany, is today at the forefront...

...Heinz Weihrich This article will describe a logical and efficient process of developing coherent national strategies in light of environmental forces that are present in the global market. It will then apply that process to the Federal Republic of Germany. The TOWS (threats, opportunities...

...Brian Bloch; Klaus J. Groth Much has been written recently about Germany’s prevailing economic problems, but the emphasis has been placed on globalisation, the rigidities of the labour market and various other difficulties related to Standort Deutschland. However, there are numerous problems...

... UP Limited 1998 --> France Germany History If Europe is to survive in the increasingly competitive global market of the twenty‐first century, so the argument goes, it must be perceived as an entity. But before the last links in the Federal chain can be forged and convergence...

...Brian Bloch In the 1980s, globalisation was much vaunted as offering the Western world a dazzling new array of business opportunities. In the 1990s, however, the negative impact on the labour market has become all too evident. A look at Germany’s labour statistics shows a frightening picture...