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Purpose

This paper sets out to explore the relationship between gender, New Public Management (NPM), citizenship and professional and user group identities and relationships within child care social work practice.

Design/methodology/approach

The paper utilises findings from a major comparative survey undertaken in Denmark and the UK as part of Doctoral research. In addition the paper draws upon more recent empirical research carried out by the author in Sweden.

Findings

Paradigms imported from the private sector have led to the adoption of NPM, fiscal austerity and the reorganisation of childcare social work throughout Europe. This paper illustrates the connectivities between NPM, gender, citizenship and the contested terrains within which professional and user group relationships and identities are being forged. The paper offers a unique insight into the operationalisation of NPM and gender within childcare professional social work practice in different European settings.

Research limitations/implications

The paper's findings may be used to contribute to existing theoretical and empirical knowledge within the field of professional childcare social work and practice.

Originality/value

The paper offers a unique insight into the operationalisation of gender equality as a normative ideal premised on the development of organisational and legal settings which embrace an awareness of the duality of public and private spheres and the impact of different European welfare settings on the articulations of notions of gender and citizenship, which in turn operationalise processes of inclusion and exclusion of women as citizens, workers and parents.

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