Women in Business — Is a Different Advisory Approach Necessary?

To effectively train women to be successful in business, courses are required which recognise the differing strengths and approaches of women and build on these rather than forcing women into traditional, male‐orientated roles. Courses allowing for unisex training, with flexible timetabling to cater for family commitments and a higher concentration on building business skills rather than instilling knowledge, would greatly benefit women setting up in business. With the recession in the UK having broken down many traditional industrial and technical barriers there are tremendous opportunities for women to break into business; appropriate training needs to be devised to save losing many good ideas.