The Changing Portfolio of Business Schools Available to Purchase

Applications for MBA programmes in North America are on the decline due to declining budgets, declining faculty supply, and criticism of the real value of the MBA qualification. Radical restructuring in the face of these problems has produced expansion of the Executive MBA (now offered by over 60 business schools), non‐degree executive programmes (the cash flow from these now exceeds that of degree programmes), and in‐house programmes (the fastest growing form of new executive training). The University of Toronto's Faculty of Management Studies portfolio of programmes will evolve primarily in areas where it can achieve meaningful differentiation and dominant market position, aiming for half of total revenue in 1990 to be derived from programmes initiated in 1983.