... Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Mental health Employee well-being Human resource management Surprise sensemaking model Stakeholder salience model Professional service firms Employee communications Health and safety Corporate communications...

... Corporate communications Crisis management Internet marketing Shantanu Deshpande, founder and CEO of Bombay Shaving Company (BSC), developed a grooming brand for urban youth by combining a premium product line with an innovative digital brand. However, his recent marketing campaign around his new...

... market. Its operations were spread across India, the UK, South Korea and South Africa with a network of 86 subsidiaries, 10 associate companies, 4 joint ventures and 2 joint operations. Capital raising Equity capital Debt capital Private placement Rights issue Financial communication Corporate...

... be contacted at: niranjan.r.1848@gmail.com © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Management science Organizational behaviour Environmental management Sustainability Corporate communications On the evening of 30 September 2022...

... in February 2022 (Zee News, 2022). Corporate communications Service management Customer service In May 2022, the chief executive officer of IndiGo Airlines – India’s largest passenger airline by market share, Ronojoy Dutta, found himself in the eye of a storm over the airline’s handling...

... Limited 2022 Emerald Publishing Limited Licensed re-use rights only Corporate communications Crisis management Public relations Health and safety Social media strategy Trust It was late afternoon on the 23rd of March in 2021; Ms Chetna Israni, the Director and Co-founder of Mumbai...

... Marketing Advertising Marketing strategy/methods Corporate communications Marketing communications Zong’s foresight and heavy investment started reaping results soon, as the company’s revenues started growing unprecedently. Seeing Zong’s winning streak, both Telenor and Mobilink jumped...

.../business law. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing. Advertising Marketing policy Business law Corporate communications The month of March 2019 proved challenging for Hindustan Unilever Limited (HUL), India’s largest fast...

... management/analysis Entrepreneurship Stakeholder management Corporate communications Manish Bajaj was a visionary businessman who loved animals and had put his hopes and hard-earned money in a dream project of constructing a dairy farm on his family’s ancestral land, in a small village called...

...). Tulsi Jayakumar can be contacted at: Tulsi.jayakumar@spjimr.org © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Corporate communications Family firms Customer relationship management In August 2019, Ramesh Gandhi, the proprietor...

... part of Kenya facing starvation. The appeal was initiated and spearheaded by corporate partners and professional associations – Safaricom Foundation, Kenya Commercial Bank and the Media Owners Association – together with the Kenya Red Cross and its media partner, Gina Din Corporate Communications (GDCC...

... of them lacked international exposure. Management/executive education Globalization International business Corporate communications On 26 September 2019 was a crucial day for the professors working in one of the private B-Schools in India. They were the part of the meeting that lasted...

... © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Business ethics Corporate communications Corporate social responsibility Crisis management In spite of obtaining all the necessary clearances, the project had made little progress on the ground...

... mandated content quotas. © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed reuse rights only Marketing Corporate communications Brand management/equity Until 2012, 5FM had done a good job of fulfilling its purpose within the SABC. It had delivered a nationwide...

.... Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The author/s may have disguised names, financial and other recognizable information to protect confidentiality. Social media Corporate communications...

...Melodena Stephens Balakrishnan Subject area Crisis management, reputation and brand management, corporate communication, logistics, organization strategy. Study level/applicability Post-graduate and executive education. Case overview The Eyjafjallajökull Iceland Volcano erupted on April 14...