...Sheetal Chadda; Pooja Jain; Yukti Ahuja Learning outcomes The objectives of the case are to enable students to: Analyze the key concepts related to market environment analysis. Explain the importance of market research in understanding customer needs and informing effective decision-making...

...Vivek Singh Tomar Learning outcomes This case is designed to enable learners to: Analyse health-conscious consumer behaviour and the role of transparency in building trust, perception, and loyalty in emerging markets. Examine how radical transparency influences brand identity and equity...

... this case, readers will be able to: explain the three pillars of sustainability within the context of a manufacturing firm; analyse how Yash Pakka integrates circular economy principles into its core business model; analyse the operational and market challenges firms encounter when transitioning...

... for use in executive education short courses such as the Management Advancement Programme, Strategic Management and Launching New Ventures. At the end of the case discussion, students should be able to: Analyse a company’s current business status as a first step to marketing strategy formulation...

...Jayakrishnan S; Shivendra Gupta Learning outcomes The learning outcomes are as follows: to expose students to the key trends that can affect the business of food retailing in emerging markets; to demonstrate the process of structured decision-making process in entrepreneurship; to provide...

...Janvi Bhindi; Rahul Trivedi Learning outcomes The learning outcomes are as follows: to analyse the impact of nostalgia marketing on consumer behaviour and brand strategy; evaluate the financial viability of limited-edition collaborations and market expansion; apply strategic tools like...

...Surajit Ghosh Dastidar Learning outcomes The learning outcomes can be identified as follows: • critically analyse the influence of government policies and external market dynamics on the growth, competitiveness and innovation within the electric two-wheeler (E2W) industry; • apply and evaluate...

... analysis: students will analyze Power Cement Limited’s ( PCL ) brand strengths, weaknesses and current market position, understanding how to conduct a comprehensive brand audit; consumer research and analysis: students will learn the importance of qualitative and quantitative research methods...

... as market reputation of the company. “Additionally, how could it achieve a return on investment given the political and economic turmoil on the island?” “ITC was one of India’s foremost private sector companies with a Gross Revenue of ₹ 69,446 crores ($8.36 billion) and Net Profit of ₹20,422 crores...

... of the honourable Supreme Court to avoid further complications related to misleading advertisements. Complexity academic level This case study is appropriate for graduate-level programme in marketing management. Supplementary materials Teaching notes are available for educators only. Subject code CSS...

... and few other topnotch names, somewhere it was still struggling to establish its own identity in the textile market. Pathak faced a critical juncture in April 2024 in Lucknow, India – should he prioritize a short-term growth strategy via white labelling or invest in creating its own sustainable value...

...Pallavi B; Rizwana M; Shubha Muralidhar Learning outcomes The learning outcomes are as follows: students will be able to appreciate the role of personal passion and connection in shaping business ideas; students will appreciate the importance of developing effective marketing strategies for unique...

..., inimitable (difficult to imitate) and sustainable ( VRIS ) model within RBT; develop a SWOT analysis for a small business in speciality coffee and speciality mithai market; use Ansoff’s growth matrix, SWOT analysis and TOWS analysis to identify an appropriate quadrant and strategies...

... different social media platforms and their pros and cons; identify influencers and their role in promoting business; understanding how to use likes, comments and customer involvement in analysing social media data; and comparing traditional marketing platforms with social media platforms. Case overview...

... to develop strategies that enhance user adoption; assess the completeness and coherence of a startup pitch using established criteria; evaluate the viability of target segment expansion and recommend strategic adjustments for new market inclusion; and develop a comprehensive growth strategy for a digital...

... in the field of entrepreneurship and marketing. It can also be taught in various capstone courses. Supplementary material Teaching notes are available for educators only. Subject code CSS8: Marketing Gardens and Beyond was founded by Iram Shervani (she) in January 2019 at Prayagraj [1] , India...

... understanding of the competitive landscape of the industry. To evaluate the possible reasons for success and failures of Netflix in India. To create an understanding of various marketing methods adopted by Netflix. Case overview/synopsis Each global brand goes through its own journey of challenges...

... of environmentalism in shaping sustainable business practices within the context of Deccan Development Society ( DDS ); identify the challenges before DDS and explore the strategies that it can adopt towards sustainable expansion of the initiative; and propose actionable strategies for DDS to enhance its market...

...Pritha Gawande; Niyati Patel; Anupama Chirag Dave Learning outcomes Concept of customer profiling/segmentation and its application for marketing decision making. Learning the concept of recency, frequency and monetary (RFM) and applying RFM analysis for customer segmentation. Understanding...

...Tamizharasi D; Archana P; Archana J R Learning outcomes The case study “Areca Tea: Sustainable Well Being” could serve as an educational tool to explore various dimensions of sustainability, business innovation, health considerations, cultural aspects and marketing challenges within the context...