...Etinder Pal Singh; Jyoti Doval; Deepak Halan Learning outcomes After reading and analyzing the case study, the students would be able to understand the complexities of leadership and decision-making in a diverse workplace, specifically when promoting differently abled employees; explore...

... Licensed re-use rights only Promotion and student enrolments: Construction work of the MBA campus began in 2008 following an in-principle approval by Kannur University. Since the MBA program was slated to start the following year, it was important that work be started to promote PiMS...

... of expectations. But, Pret Sohn too began following Accadia’s existing political culture, indulging in unhealthy organizational practices. He caused mental harassment to many executives. One such executive was Raamit Pell. Despite Raamit’s excellent performance, Pret Sohn denied him a well-deserved promotion...

... Licenced re-use only Social media strategy Promotion Marketing The revenue of BuzzFeed was driven by the concept of native advertising. Catchy headlined articles though conveyed the sense that BuzzFeed might be charging advertisers on basis of clicks but this was not entirely true. Instead...

... that word-of-mouth publicity and running a Facebook page would not be enough to promote his business effectively; so, he has to explore some new ways to promote his unique and nascent service other than advertising. But what should those be? To capture the growing demand of trendy services and scattered...

...” promotional offers and penalize it for it. Could the legal recourse by Bharti Airtel dampen Jio’s consistent subscriber growth rate? Expected learning outcomes The case provides the students with an insight into how the competition focused on pricing happens in the telecom industry. The pricing war...

...: The concept of marketing mix. Product mix, Promotion mix branding (especially “Person as a Brand”), customer-based brand equity (CBBE) model or brand resonance pyramid. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email...

... for achieving his sales targets was to organize a sales promotion. His team and he came up with three options for sales promotions – two trade promotions and one consumer promotion. Sunil had to make the right choice of sales promotion for his market and the situation he found himself in. Expected learning...

... to financial self-sufficiency. Monica C. Diochon can be contacted at: mdiochon@stfx.ca © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Marketing Promotion Social enterprise Value creation Business formation/start-ups Market...

...Rohaida Basiruddin; Siti Uzairiah Mohd. Tobi; Farzana Quoquab Subject area Managerial Accounting, Strategic Marketing. More specifically, cost behavior, cost estimation, cost prediction, cost-volume-profit (CVP) analysis, contribution income statement and pricing/promotional strategy. Study...

... as promotional material for that hotel. In addition, it was inevitable in the highly connected twenty-first century market that it also had built-in applications to manage customer end operations like online reservations and payment collection, etc. These applications would then be integrated into the company's...

...Namita N. Kumar Subject area Integrated advertising, promotion and marketing communications. Study level/applicability The case has been developed for use in marketing communication as well as strategic brand management courses of MBA and/or PGDM programmes. It high/ights the fact...