... the competitive advantage that a firm possesses in a new market using Porter’s five forces framework. Case overview/synopsis This case study is about Sushant, an entrepreneur, who started his entrepreneurial venture in water sports tourism along the coastlines of India. His core business was into offering...

...Marilyn M. Helms Subject area Entrepreneurship; tourism and hospitality. Study level/applicability Junior or senior-level business students as well as graduate-level (MBA and/or EMBA) classes in entrepreneurship, small business management, strategic management, international business...

...Melodena Stephens Balakrishnan; Payyazhi Jayashree; Ian Michael Subject area Strategy, Emiratisation (national policy); human resources (recruitment, training and development, organizational culture and values) and marketing (branding, communication), tourism (destination image). Study level...

... Tourism Hospitality management Cherita Howard, sales manager for the Accra Beach Hotel (ABH), a 141 room hotel on the Caribbean island of Barbados, was debating what to do about a request from the West Indies Cricket Board (WICB). The Board wanted to book a large block of rooms more than six months...