Skip to Main Content
Article navigation
Volume 13, Issue 1
1 January 1979
European Journal of Marketing Cover Image for Volume 13, Issue 1
Research Article| January 01 1979

Marketing Marketing Training

P.C.N. Michell
P.C.N. Michell
University of Bradford Management Centre, Bradford, UK
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1979
European Journal of Marketing (1979) 13 (1): 3–14.
https://doi.org/10.1108/EUM0000000004927

Investigates the usage of, and attitude towards marketing training in UK companies by means of survey data collated among 669 respondent firms. Suggests possible future directions for training in this area.

Keywords: Training, Marketing, United Kingdom
This content is only available via PDF.
© MCB UP Limited
1979
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$41.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
152 Views
2 Crossref
View Metrics
Service robot led by Mr. John: the mere disclosure human leader effect
Personality self-schema and advertising congruence: investigating consumer responses to photograph-based adverts
Online surprise gift-giving services and well-being: sender and recipient perspectives
Unpacking the bundling–performance relationship: a meta-analytic contingency perspective

Suggested Reading

A Marketing Training Workshop for Industrial Trainers: Programme Planning and Evaluation
Industrial and Commercial Training (April,1987)
Establishing Marketing Management in Wine Companies
International Journal of Wine Marketing (January,1991)
MARKETING PUBLIC LIBRARY SERVICES: THE GAP BETWEEN THEORY AND REALITY IN BRITAIN
Library Management (January,1993)
Bradford's retail market area
European Journal of Marketing (April,1968)
Strategic Marketing: An Introduction
European Journal of Marketing (December,2002)

Related Chapters

Paraeducator Voices on Inclusive Education
Working with Teaching Assistants and Other Support Staff for Inclusive Education
Technical competence
Initial Professional Development for Civil Engineers
The Effect of Multiskilling on Labor Productivity, Product Quality, and Financial Performance
Advances in the Economic Analysis of Participatory and Labor-Managed Firms

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
CrossRef (2)
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal