The Market for Academic Manuscripts

Presents the findings of part of a research project into the relationships between academic authors and publishers. Discusses the attitudes of authors towards publishers, looking at the relationship of authors” attitudes and behaviour. Outlines some implications for publishers” policies. Investigates the similarities between the market for academic manuscripts and other markets, and also the differences. Examines the essential features of markets and the marketing process. Indicates that publishers may need to review both the terms of their contracts and the procedures they adopt in order to be successful.