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Issue
1 January - Volume 15, Issue 1, Pages 1 - 87
1 February - Volume 15, Issue 2, Pages 3 - 31
1 March - Volume 15, Issue 3, Pages 3 - 59
1 April - Volume 15, Issue 4, Pages 3 - 60
1 May - Volume 15, Issue 5, Pages 1 - 85
1 June - Volume 15, Issue 6, Pages 3 - 24
1 July - Volume 15, Issue 7, Pages 3 - 80
Volume 15, Issue 7
1 July 1981
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ISSN
0309-0566
EISSN
1758-7123
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Modelling in Marketing: Explicating Subjective Knowledge
Sue Jones
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Colin Eden
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Are Consumers Unique in Terms of Cognitive and Affective Reactions towards the Advertising Content? A Pilot Study
Christian M. Derbaux
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Exploring Price Dealing Behaviour among Food Retailers
Johan Arndt
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Geir Gripsrud
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Industrial Sales Forces — Organization Strategy
C.D. Moss
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Transfer Pricing and its Misuse: Some Further Considerations
C.S. Jones
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for Transfer Pricing and its Misuse: Some Further Considerations
The Market for Academic Manuscripts
Frank Livesey
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The Unfamiliar Tourist Destination — a Marketing Challenge
Risto Laulajainen
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