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Volume 15, Issue 7
1 July 1981
European Journal of Marketing Cover Image for Volume 15, Issue 7
Research Article| July 01 1981

The Unfamiliar Tourist Destination — a Marketing Challenge

Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1981
European Journal of Marketing (1981) 15 (7): 68–80.
https://doi.org/10.1108/EUM0000000004891

Investigates the images and preferences for six long‐haul “exotic” tourist destinations among a small random sample of prospective Finnish customers. Looks at the promotional problem and suggests further steps for continued research.

Keywords: Tourism, Marketing, Finland, Holiday industry
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© MCB UP Limited
1981
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