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Volume 5, Issue 2
1 February 1971
European Journal of Marketing Cover Image for Volume 5, Issue 2
Research Article| February 01 1971

The development and use of the mechanical tachistoscope Available to Purchase

Geoffrey Lancaster
Geoffrey Lancaster
Huddersfield Polytechnic, Huddersfield, UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1971
European Journal of Marketing (1971) 5 (2): 30–35.
https://doi.org/10.1108/EUM0000000005157

Describes the development and use of the mechanical tachistoscope looking at its shortcomings and problems. Provides some suggestions for future experimentation, which it is felt would lead to an improvement in the tachistoscope.

Keywords:
Development, Consumer behaviour, Marketing, Measurement
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© MCB UP Limited
1971
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