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Volume 7, Issue 2
1 February 1973
European Journal of Marketing Cover Image for Volume 7, Issue 2
Research Article| February 01 1973

Evaluation of retail store attributes and Sales performance Available to Purchase

R.L. Davies
R.L. Davies
University of Newcastle upon Tyne, Newcastle upon Tyne, UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7123
Print ISSN: 0309-0566
© MCB UP Limited
1973
European Journal of Marketing (1973) 7 (2): 89–102.
https://doi.org/10.1108/EUM0000000005104

Describes a case study undertaken for a Chain company marketing durable goods rather than food products. Outlines the application of three techniques for assessing store attribute and sales performance. Attempts to report the potential and limitations of a statistical methodology in the business situation.

Keywords:
Consumer goods, Marketing, Measurement, Consumer behaviour, Department stores
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© MCB UP Limited
1973
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