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Issue
1 January - Volume 15, Issue 1, Pages 1 - 87
1 February - Volume 15, Issue 2, Pages 3 - 31
1 March - Volume 15, Issue 3, Pages 3 - 59
1 April - Volume 15, Issue 4, Pages 3 - 60
1 May - Volume 15, Issue 5, Pages 1 - 85
1 June - Volume 15, Issue 6, Pages 3 - 24
1 July - Volume 15, Issue 7, Pages 3 - 80
Volume 15, Issue 5
1 May 1981
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ISSN
0309-0566
EISSN
1758-7123
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The Application of Product Life Cycle Theory to Popular Record Marketing
A. Meenaghan
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Peter W. Turnbull
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Design Management and New Product Development
Brian Smith
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Problem Analysis: a Consumer‐Based Methodology for the Discovery of New Product Ideas
Claes Fornell
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New Product Development in Dutch Companies: The Idea Generation Stage
Bronislaw Verhage
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A.J. van Weele
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