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Issue
1 February - Volume 27, Issue 1, Pages 2 - 80
1 March - Volume 27, Issue 2, Pages 5 - 70
1 April - Volume 27, Issue 3, Pages 5 - 62
1 May - Volume 27, Issue 4, Pages 5 - 76
1 June - Volume 27, Issue 5, Pages 5 - 72
1 June - Volume 27, Issue 6, Pages 1 - 71
1 August - Volume 27, Issue 7, Pages 5 - 75
1 September - Volume 27, Issue 8, Pages 7 - 57
1 October - Volume 27, Issue 9, Pages 5 - 76
1 November - Volume 27, Issue 10, Pages 5 - 64
1 December - Volume 27, Issue 11-12, Pages 21 - 120
Volume 27, Issue 1
1 February 1993
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ISSN
0309-0566
EISSN
1758-7123
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Managing Quality in Business‐to‐business Services
Isabelle T.D. Szmigin
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Europe 1992: Implications for New Zealand Business
Michele Akoorie
;
Karen Barber
;
Peter Enderwick
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The Market for Luxury Goods: Income versus Culture
Bernard Dubois
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Patrick Duquesne
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Developing Combinations of Message Appeals for Campaign Management
Mark Davies
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Integration and Effectiveness of Marketing Information Systems
Markku V.T. Sääksjärvi
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Jari M. Talvinen
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for Integration and Effectiveness of Marketing Information Systems
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