Issues

Constraints on the Adoption of the Marketing Concept: The Case of the Former Soviet Union

Christine T. Ennew; Igor Filatotchev; Mike Wright; Trevor W. Buck
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Marketing Approaches in Bulgaria

Marin Marinov; Tony Cox; George J. Avlonitis; Thanos Kouremenos
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Technical Assessment of the Russian Market

Malcolm R. Hill; R. Peter Dickenson
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Organization for Marketing among Polish Companies

David Shipley; Krzysztof Fonfara
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Marketing Strategy Typologies in Hungary

Graham J. Hooley; Jozsef Beracs; Krizstina Kolos
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Marketing in Romania: The Challenges of the Transition from a Centrally‐planned Economy to a Consumer‐oriented Economy

Dana‐Nicoleta Lascu; Lalita A. Manrai; Ajay K. Manrai
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