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Journal Articles

Market orientation in the service sector of the transition economies of central Europe

Graham Hooley, John Fahy, Gordon Greenley, József Beracs, Krzysztof Fonfara, Boris Snoj

European Journal of Marketing (2003) 37 (1-2): 86–106.

https://doi.org/10.1108/03090560310453975

Published: 01 February 2003

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Journal Articles

Marketing Strategy Typologies in Hungary

Graham J. Hooley, Jozsef Beracs, Krizstina Kolos

European Journal of Marketing (1993) 27 (11-12): 80–101.

https://doi.org/10.1108/EUM0000000000656

Published: 01 December 1993

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