Issues

Some reflections on consumer panels

R.W. Hill
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Product planning in engineering companies: a recent research survey

M.T. Cunningham; M.A.A. Hammouda
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Survey of industrial advertising media

R.W. Kinnaird
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Cluster analysis and market segmentation

Martin Christopher
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The origins of motivational research

Leslie Collins; Caroline Montgomery
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Commercial implications of the Central Register of Businesses

Lawrence S. Berman
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Is industrial marketing different?

D.W. Smallbone
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