Issues

Applications of impression management and the drama metaphor in marketing: an introduction

Raymond P. Fisk; Stephen J. Grove
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Moving the drama into the factory: the contribution of metaphors to services research

Cathy Goodwin
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Advertising comedy in electronic drama: The construct, theory and taxonomy

Barbara B. Stern
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A dramaturgical view of the health care service encounter: Cultural value‐based impression management guidelines for medical professional behaviour

Joby John
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Oral participation in retail service delivery: a comparison of the roles of contact personnel and customers

Steve Baron; Kim Harris; Barry J. Davies
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