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Consumer Behaviour: A European Perspective

Gordon R. Foxall
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Success factors of line extensions of fast‐moving consumer goods

Edwin J. Nijssen
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Market segmentation by using consumer lifestyle dimensions and ethnocentrism: An empirical study

Orsay Kucukemiroglu
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Australian perceptions and experiences of international countertrade with some international comparisons

Peter W. Liesch; Aspy P. Palia
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Image of suburban shopping malls and two‐stage versus uni‐equational modelling of the retail trade attraction: An empirical application

Francisco José Más Ruíz
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The marketing‐finance interface towards financial services with special reference to the new services provided by futures exchanges

Joost M.E. Pennings; Martin G.M. Wetzels; Matthew T.G. Meulenberg
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Strategic groups analysis (SGA) as a tool for strategic marketing

Carlos Flavián; Yolanda Polo
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The behavioural perspective model: Consensibility and consensuality

Gordon R. Foxall
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Playing the part: Practitioner roles in public relations

Gillian Hogg; Denis Doolan
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Market power and its measurement

Lisa Wood
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The market orientation of Chinese enterprises during a time of transition

Shengliang Deng; Jack Dart
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