Issues

Beautiful exit: how to leave your business partner

Kimmo Alajoutsijärvi; Kristian Möller; Jaana Tähtinen
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National marketing strategies in international travel and tourism

Andreas M. Riege; Chad Perry
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International information cross‐fertilization in marketing ‐ An empirical assessment

Michael R. Czinkota
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Institutional entrepreneurship ‐ A panacea for universities‐in‐transition?

Sandra S. Liu; Alan J. Dubinsky
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Service quality and satisfaction – the moderating role of value

Albert Caruana; Arthur H. Money; Pierre R. Berthon
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Consumer ethnocentrism measurement ‐ An assessment of the reliability and validity of the CETSCALE in Spain

Teodoro Luque‐Martínez; José‐Angel Ibáñez‐Zapata; Salvador del Barrio‐García
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Entry into turbulent business networks ‐ The case of a Western company on the Estonian market

Asta Salmi
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International relationship marketing ‐ The importance of psychic distance

Tony Conway; Jonathan S. Swift
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Book Review

Advertising to Children – Concepts and Controversies

Margaret‐Anne Lawlor
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Facing Arab Women: Exploring Motivational Marketing Research in the Arab World

Evelenagh Maguire
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