Issues

Special Issue: Corporate marketing insights and integration drawn from corporate branding, corporate identity, corporate communication and visual identification. Guest Editors: John M.T. Balmer, Avinandan Mukherjee, Stephen A. Greyser, Per Jenster

Book Review

Corporate Communications: Theory and Practice

Per V. Jenster
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A Reader in Marketing Communications

Per V. Jenster
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Brand Culture

Per V. Jenster
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The monarchy as a corporate brand: Some corporate communications dimensions

Stephen A. Greyser; John M.T. Balmer; Mats Urde
View articletitled, The monarchy as a corporate brand<span class="subtitle-colon">: </span><span class="subtitle">Some corporate communications dimensions</span>
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Strong brands and corporate brands

Mark J. Kay
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Internal brand building and structuration: the role of leadership

Christine Vallaster; Leslie de Chernatony
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Seven dimensions of corporate identity: A categorisation from the practitioners' perspectives

T.C. Melewar; Elif Karaosmanoglu
View articletitled, Seven dimensions of corporate identity<span class="subtitle-colon">: </span><span class="subtitle">A categorisation from the practitioners' perspectives</span>
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A reflective approach to uncovering actual identity

Peggy Simcic Brønn; Andreas Engell; Håvard Martinsen
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The impact of organisational characteristics on corporate visual identity

Annette L.M. van den Bosch; Wim J.L. Elving; Menno D.T. de Jong
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Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation

John M.T. Balmer; Stephen A. Greyser
View articletitled, Corporate marketing<span class="subtitle-colon">: </span><span class="subtitle">Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation</span>
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Corporate rebranding: destroying, transferring or creating brand equity?

Laurent Muzellec; Mary Lambkin
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The effect of corporate branding dimensions on consumers' product evaluation: A cross‐cultural analysis

Nizar Souiden; Norizan M. Kassim; Heung‐Ja Hong
View articletitled, The effect of corporate branding dimensions on consumers' product evaluation<span class="subtitle-colon">: </span><span class="subtitle">A cross‐cultural analysis</span>
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The corporate brand association base: A conceptual model for the creation of inclusive brand architecture

Henrik Uggla
View articletitled, The corporate brand association base<span class="subtitle-colon">: </span><span class="subtitle">A conceptual model for the creation of inclusive brand architecture</span>
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Guest editorial

Corporate marketing: insights and integration drawn from corporate branding, corporate identity, corporate communication, corporate reputation and visual identification

John M.T. Balmer; Avinandan Mukherjee
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