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2008 Awards for Excellence

2008 Awards for Excellence

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Book Review

Review of Marketing Financial Services

Jillian Farquhar
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Business‐to‐Business Marketing

Thomas O'Toole
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Market orientation and internationalisation in small software firms

Mika Ruokonen; Niina Nummela; Kaisu Puumalainen; Sami Saarenketo
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The primacy of data?

Nick Lee; Gordon Greenley
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Customer‐employee relationship: The role of self‐employee congruence

Ahmad Jamal; Adegboyega Adelowore
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Dealing with environmental uncertainty: The value of scenario planning for small to medium‐sized entreprises (SMEs)

Michael Johnston; Audrey Gilmore; David Carson
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Employees' affective commitment to change: The key to successful CRM implementation

Philip Shum; Liliana Bove; Seigyoung Auh
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The global diffusion of relationship marketing

Sofie Hansen
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Market knowledge diffusion and business performance

Paul Hughes; Robert E. Morgan; Yiannis Kouropalatis
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Broadening even more the internal marketing concept

Anselmo Ferreira Vasconcelos
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Scholars who stare at goats: The collaborative circle cycle in creative consumer research

Alan Bradshaw; Stephen Brown
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Exploring children's understanding of television advertising – beyond the advertiser's perspective

Margaret‐Anne Lawlor; Andrea Prothero
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Antecedents of the intention to seek samples

Gerard Prendergast; Alex S.L. Tsang; Chit Yu Lo
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Examining “peer‐to‐peer” (P2P) systems as consumer‐to‐consumer (C2C) exchange

Christopher R. Plouffe
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Paths to marketing's future: a sub‐first tier GATORE principle perspective

B. Nathaniel Carr, II
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The implementation of a market orientation: A review and integration of the contributions to date

Erik M. van Raaij; J.W. Stoelhorst
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Global web site standardization in the new EU member states: Initial observations from Poland and the Czech Republic

Shintaro Okazaki; Radoslav Skapa
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Note from the publisher

Note from the publisher

Vicky Williams
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The 2008 Emerald/EFMD Outstanding Doctoral Research Awards

Marketing strategy sponsored by European Journal of Marketing

Vicky Williams
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