Issues

Female CEOs and corporate social responsibility: effect of CEO gender on relational and rational CSR

Prachi Gala; Saim Kashmiri; Cameron Duncan Nicol
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Strategizing green marketing in times of uncertainty: does it pay off?

Karolos A. Papadas; Lamprini Piha; Vasileios Davvetas; Constantinos N. Leonidou
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Naming product colors by consumption situations as advertising appeals: effects and the underlying mechanism

Hsuan-Hsuan Ku; Fong-Yi Su
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Competing construals in advertising: the central role of feeling closer to the brand versus closer to other brand users

Brittney C. Bauer
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Incumbents’ marketing deterrence strategies and potential entrants’ time-to-entry: evidence from the US airline industry

Sina Aghaie; Omid Kamran-Disfani; Milad Darani; Mohammad Mike Saljoughian
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The “locus continuum” of price increase perception – Is communicating a good cause for price increases always beneficial?

Doreén Pick; Stephan Zielke
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Monetary discounts, metaphoric communication and mass prestige based branding: a comprehensive assessment

Manish Das; Charles Jebarajakirthy; Balaji M.S.; Victor Saha; Mrinal Kanti Paul; Achchuthan Sivapalan
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The dark side of stock repurchases: do they affect marketing capabilities?

Yuan Wen; Babu John-Mariadoss; U.N. Umesh; Alberto Sa Sa Vinhas; Daniel Kuzmich
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