Issues

Co-creating and managing resident-place relationships in place marketing and branding: a place brand equity approach

Thomas Leicht; Massimo Giovanardi; William Darler; Mihalis Kavaratzis
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Unchained expressions: how (de)centralization shapes affective expressions on social media platforms

Mesut Cicek; Serdar Yayla; Omer Cem Kutlubay; Kunter Gunasti
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Divine connection: religious brand name priming

Jasmina Ilicic; Stacey Brennan
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Managing multichannel conflict: the role of interactions enabled by interorganizational information system and public social media

Tingyu Lu; Xubing Zhang; Guijun Zhuang
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Digital detox and the ‘app-blocking app’: abstinence as a desire-regenerating force

Quynh Hoang; James Cronin; Alexandros Skandalis
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In/out of the closet: the confluence of queer identity management, perceived brand identity and consumer advocacy

Clifford Lewis; Girish Prayag; Joya A. Kemper
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Green consumption across borders: a hybrid meta-analytic investigation exploring cultural values, human development and internet access

Achchuthan Sivapalan; Charles Jebarajakirthy; Haroon Iqbal Maseeh; Deepak Sangroya; Sushant Kumar
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A three-process model of consumer animosity in situational animosity: reference group perspective

Hsing-Hua Stella Chang; Cher-Min Fong; I-Hung Chen
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Service recovery strategy in platform economy: a moderated-moderation model with compensation, punishment and aggregator’s effort

Prathamesh Vivek Kittur; Rahul Goswami; Swagato Chatterjee
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